MKTG2032 Lecture Notes - Lecture 4: Organizational Learning, Impact Evaluation, Resource Mobilization
Document Summary
Three key issues differentiate the scaling strategies of social and conventional enterprises: their objectives, the specific characteristics of goods or services, relationship with stakeholders: collaborative vs competitive. Purpose of scaling: commercial vs social enterprise. Creating value communities and society for people, approach) Reaching a greater number of beneficiaries users or (quantitative diversifying their activities to address emerging needs at the local level or tackle the same needs from multiple angles (qualitative approach) Growing expanding markets / reaching economies of scale business the. The process in which a social entrepreneur, who has validated a way to take care of a social problem locally, designs a way to spread this service to benefit other beneficiaries in other geographical locations. Scaling up is a process through which social entrepreneurs maximize their social impact by giving access to their products and services to a wider base of beneficiaries (dees et al, 2004) Scaling down social barriers and scaling up impactful activities (brac, social.
