BBA102 Lecture Notes - Lecture 3: Language Barrier, Social System, Sensemaking
Document Summary
National culture a shared set of beliefs, values, knowledge and patterns of behaviour common to a group of people. Low-context culture shared meanings are primarily derived from written and spoken words: australia, germany, north america. High-context culture people rely heavily on situational (non-verbal) cues for meaning when communicating with others. Low (russia) less orderly, keep fewer records, rely on less formal forms for most matters. Institutional collectivism how much should leaders encourage and reward loyalty to their social unit; what is more important loyalty to the group or individualistic goals. In-group collectivism how much pride and loyalty should people have for their family/organisation: high (china, india) duties and obligations are important determinants of social behaviour; love is assigned less weight in marriage. Low (italy, argentina) value family/social relations, formal feedback mechanisms viewed as judgemental and discomforting: humane orientation how much should society encourage and reward people for being kind/generous/friendly.