BBA220 Lecture Notes - Lecture 1: Anita Roddick, Root Mean Square, Sara Blakely
7 Jun 2018
School
Department
Course
Professor
BBA 220 Entrepreneurship and New Venture Management
Individual Case Essay!
Due: Week 6, Tues 3 April 2018, by 9am Weighting: 30%!
New Venture Business Plan – Team Project Due: Week 4 to Week 13!
Weighting: 30% (15 + 15)!
Part 2 Business Pitch Presentation "
(Individual mark worth 15%) !
Due: Week 12 and Week 13!
15-minutes per team presentation.!
!
!
1) indivicual essay 2000 word Critical reflection of the meaning and different perspective of an
enterpreneur —> Interview an entrepreneur / Business owner "
02.04.2018 9am 30%"
2) Teamroject 5-6 students 15% & 15 = 30%"
Business Concept as a business plan 2000 words 21.05 9am "
Pitch presentation in Week 12 and 13"
3) Exam 40%!
What does Entrepreneur means to you? Why have you signed up for this semester?!
How to startup an own company!
GEM Global Entrepreneur Monitor !
What is Entrepreneurship?
Academic:"
process by which idividuals pursue opportunenities without regard to resources they currently
control!
Venture Capitalist: "
Art of turning an idea into a business!
Economic perspective:"
individuals who harness factors of production (land capital labour…) to bring about economyic
growth, jobs, wealth !
Innovation perspective:"
creativity, foresight, discovery, new ways to doing things, creative destruction, disruptive
technology!
Business entrepreneurs: driven by profit motives constantly innovating for market share !
Social Entrepreneurs: driven by a mission to fill gaps left by the market and public sector, mission
to help people and bring good to the community !
Small business owners: prefer more stable, less aggressive approach, exploit existing
Popportunities, operate in existing !
Charasterics of successful Entrepreneurs:!
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Due: week 6, tues 3 april 2018, by 9am weighting: 30% New venture business plan team project due: week 4 to week 13. Part 2 business pitch presentation (individual mark worth 15%) 1) indivicual essay 2000 word critical re ection of the meaning and di erent perspective of an enterpreneur > interview an entrepreneur / business owner. 02. 04. 2018 9am 30: teamroject 5-6 students 15% & 15 = 30% Business concept as a business plan 2000 words 21. 05 9am. Pitch presentation in week 12 and 13: exam 40% Academic: process by which idividuals pursue opportunenities without regard to resources they currently control. Art of turning an idea into a business. Economic perspective: individuals who harness factors of production (land capital labour ) to bring about economyic growth, jobs, wealth. Innovation perspective: creativity, foresight, discovery, new ways to doing things, creative destruction, disruptive technology. Business entrepreneurs: driven by pro t motives constantly innovating for market share.
