ECON10004 Lecture Notes - Lecture 12: Opportunity Cost, Market Power, Monopolistic Competition
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Market power: capacity of a firm to set the price for its output above the equilibrium price in a perfectly competitive market. Degree of competition market power of firms in that market market outcome/firm profitability. Note: the more substitutable the goods are, the more competition. Price setting when firms have market power b. To maximise profits a firm should supply units of ouput for which marginal revenue marginal cost. Change in total revenue from an additional unit of output. Mr mc addition to tr addition to tc increase in profit. Mr < mc addition to tr < addition to tc decrease in profit. Choose price (or quantity supplied) so that the firm makes an economic profit (zero or above) on any unit of output supplied. Example: profit maximisation for a firm in a pc market. Example: profit maximisation for a firm with market power. Firm with market power has as demand curve with negative relation between price and quantity sold.