MARK2051 Lecture 11: MARK2051 Week 11

Which of the following is true of infomercials?

 

(i) They attempt to pick a representative sample of the market and furnish information on them.

(ii) Consumers do not pay much attention to them.

(iii) The results of infomercials are not measurable.

(iv) They are exclusively broadcast by cable channels.

(v) They combine the power of advertising, direct response, and sales promotion.

Which of the following statements concerning technological forces is true? 

 

(i) Advances in technology are having important effects on marketing because they allow marketers to better understand and serve consumers. 

(ii) Because technological change is the result of research, it is highly predictable. 

(iii) An advantage of technology is that advances can in no way harm an industry's growth. 

(iv) A new wave of technological innovation will not replace existing products and companies.