PSYC1001 Lecture Notes - Lecture 10: Hallucination, Gullibility, Social Forces
Social psychology
Normative vs informational conformity
Situations that strengthen conformity
• When feeling incompetent or insecure
• Group has 3+ people
• Admiring the group
• No prior commitment to any response
• Being observed (absence of anonymity)
• Culture encourages shared norms (France vs Norway)
Field research on naturally occurring conformity
• France = more individualist
• Culture affects the way you are affected
Outline
• Introduction
• Definition
• History
• Methods of social psychology
Introduction
• Subject matter - about everyday life
Definition
• Myers, 1990
o "the scientific study of how people think about, influence and relate to each other"
• Social psychology
o Scientific
o Individuals as the unit of analysis
o Imagined or implied presence is enough
▪ Social is in the mind
• Social influence, conformity and obedience
• How does impression management work
Methods of social psychology
• Multi-method discipline
o Controlled laboratory experiments
o Descriptive and survey techniques
o Field experiments and unobtrusive techniques
▪ Get from location A to B
• Group - with or without mobile phone
• Without - ask for directions
• Takes longer
• Reports average to be happier
• With mobile
• Reaches destination faster
• Not as happy
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