ECON1010 Lecture Notes - Lecture 4: Average Variable Cost, Marginal Cost

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Lecture 4 - Supply in Perfectly Competitive Markets
Wednesday, 14 March 2018
10:00 AM
<<Chapter2_slides(1).pptx>>
Example of supply curve for a firm
Marginal cost and average variable cost are both u-shaped curves
Continue to think at the margin
Profit is difference between total revenues and total costs
In short run, shut down production if profit is less than FC
o Or hire optimal number of workers and continue operating
In long run, shut down production if profit is less than 0
o Or hire optimal number of workers and continue operating
In long run, only accept prices above average total cost
In short run, only accept prices above average variable cost
Factors that shift supply curve to the right
o Decrease in the price of inputs
o Advancements in technology
o Expectations
o Decrease in price/demand of substitute products
o Increase in the number of suppliers
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