BUSS1000 Lecture Notes - Lecture 1: John Naisbitt, World Economic Forum, Climate Action Network
28 May 2018
School
Department
Course
Professor
BUSS1000 – THE FUTURE OF BUSINESS
WEEK 1:
Wicked Problems: complex social and policy problems
• E.g. water and food shortages, youth UE, pop growth, poverty, climate change, inequality, global security etc.
• Many orgs look to solve these problems
o Climate Action Network of Australia à advocate for a better climate change awareness
o Bill and Melinda Gates Foundation à curing easily preventable diseases
o Tesla à electric motor vehicles to reduce carbon emissions
• Limitations:
o Complex
o Stakeholders/shareholders
o Manifestations of bigger social trends and shifts
MEGATRENDS
John Naisbitt: large, transformative processes with global reach, broad scope, and a fundamental and dramatic impact à
direct link to Wicked problems
• Evolving communities
o World pop 7.5b 2016 à 10b 2050
o 2015-2100 growth generation from Asia to Africa
o Millennials are largest generation in history à will continue to happen
o 8% world pop over 65 in 2015 à 13% by 2030
• Rapid urbanisation
o 2% world pop in cities 1800 à 54% by 2015, 61% by 2030
o 750 biggest cities (of 4146) contribute 57% global GDP
o 1.5m per week join cities
• Empowered individuals
o 400m connected in 2000, 3.2b 2015
o Social media
o Rise in experiential consumption
o $5.67tr in socially responsible investments in 2014
• Economic power shift
o Emerging economies 33% of world total 2015 à 50% by 2025
o Emerging economies grow 75% faster than developed
o By 2030, 80% world pop in middle class
o 2030 E7 > G7 purchasing power
• Resource security
o World Economic Forum (WEF) identifies water as #1 risk
o Energy consumption to increase by 35% by 2035
o Clean energy materials at critical levels
o Life critical phosphorous to peak by 2050
o 50% increase required in global food production by 2050
• Impactful technologies
o 90% of world’s data created in the last 4 years
o 75% of stock trades today created by algorithm
o 1 trillion objects connected by 2025
o Artificial intelligence 4:1
