BUSS1000 Lecture Notes - Lecture 3: Swot Analysis, Root Mean Square, Management System

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Objectives: what are levels/layers, what kind of analysis tools can we use, what is the value chain, what is vrio, what is swot, thinking critically about analysis. Layers" are another a way to think about the different sections and / or parts of a business environment. They are layers because they are built upon one another. They are interdependent what happens in one affects the others: macro-environment: highest level/layer, factors identified in this layer impact all organisations to some degree e. g. the australian economy. The value chain is a concept developed by porter in 1985. It is a conceptual framework that helps us to understand the processes by which organisations take inputs, add value, and produce outputs (i. e. the value adding process). It can be used to map out organisation"s processes and identify opportunities to increase value. The value chain can often be helpful in identifying where problems may lie.

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