BUSS1000 Lecture Notes - Lecture 5: Coopetition, Barcelona Sessions, Resource-Based View
18 Jul 2018
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Design: usage of evaluative and analytic processes to establish clear strategic direction. Experience: importance of history and previous experiences in shaping decisions. Ideas: importance of promoting diversity, to promote new ideas which solve uncertainty and problems as they arise. Discourse: using language to shape strategy and guide via influence, power, and legitimacy. (johnson et al. , 2008: competitive strategy is about being different. Executives who dwell on co-opetition or other game-theoretic frameworks see their world as a set of choices about dealing with adversaries and allies. These are pieces of strategies, and they cannot be decided or even considered-in isolation. (hambrick & fredrickson 2001) The company"s mission and objectives stand apart from, and guide, strategy: Because strategy addresses how the business intends to engage its environment, choices about internal organizational arrangements are not part of strategy. So, we should not speak of compensation policies, information systems, or training programs as being strategy.
