PSYC1001 Lecture Notes - Lecture 4: Thomas Kuhn, Sigmund Freud, Subliminal Stimuli

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Modern history and psychophysics (lecture 4)
Intermezzo
o Psychophysics - Fechner (sensory systems) and Weber
The central idea: we are a product of evolution in a physical environment so,
why shouldn't our brain, as a product of this process, not obey physical rules?
Rules are called the Weber Fraction
Famous concept - just noticeable difference (smallest difference between
stimuli you can perceive)
o Weber's law
Ernst Weber 1795
Just noticeable difference concept
Weber's law: the change in a stimulus that will be just noticeable is a constant
ratio of the original stimulus
The problem of demarcation - What is science and what is not?
o The scientific method
Fact - direct observation
Theory - an idea of how to explain observation
Hypothesis - prediction
Test/experiment - testing in a methodological way
e.g. Clever Hans the horse, removal of trainer and sight to show horse cannot
do maths
o Subliminal perception
Stimulus is registered and processed without subject's awareness
e.g. advertising
o Karl Popper
Logic of scientific discovery
1902
Falsifiability or refractability - hypothesis tested so potentially can be proven
false
Good scientists defines theory such that it can be tested
e.g. can't say all swans are black, but can say "not all swans are black" by
finding just one that is not black
o Sigmund Freud
Pseudoscience
Denied
o Thomas Kuhn
Didn't believe that scientific changes/revolutions work like Popper suggested
Agreed with Max Planck "a new scientific theory does not triumph by
convincing its opponents and making them see the light, but rather because
its opponents eventually die, and a new generation grows up that is familiar
with it"
No obvious science/non-science demarcation
Paradigm shifts
Old theory and new theory idea
Often key players in psyc don't change
As new generation appears, slowly old theory is taken over by a new theory
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