PSYC1001 Lecture Notes - Lecture 4: Solomon Asch, Deindividuation, Social Loafing
9 Aug 2018
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Social influence iii conformity, helping behaviour & Conformity: studies of conformity, why we conform factors that strengthen conformity. Helping behaviour: bystander effect, factors that influence helping behaviour. Deindividuation: studies of deindividuation, models of deindividuation, recap. Our thoughts and feelings are influenced by others as are our behaviours: conformity. Conformity: when we adhere to or adjust our thoughts, feelings and / or behaviours to be consistent with the standards of a group or society or what you perceive to be the norms of society. Conformity may be detrimental when we don"t realise the effect it"s having especially when it"s negative. Found: only 4% coped a single person, 40% copied 15 people: laboratory experiments: Perceptual judgements either alone or in the presence of a group. Found: participants conformed to the incorrect majority over 37% (approx 1/3) of the time. Participants who performed the task alone were almost always correct.
