101551 Lecture Notes - Lecture 16: Viral Marketing, Business Intelligence, Behaviorism

• School: UWS
• Department: University of Western Sydney
• Course: 101551
• Professor: anon

Document Summary

Social networking potential (snp) is a numeric coefficient derived through algorithms to represent both the size of an individual"s social network and their ability to influence that network. Snp coefficients were first defined and used by bob. A closely related term is alpha user, defined as a person with a high snp. Snp coefficients have two primary functions: the classification of individuals based on their social networking potential, and, the weighting of respondents in quantitative marketing research studies. By calculating the snp of respondents and by targeting high. The acronym "snp" and some of the first algorithms developed to quantify an individual"s social networking potential were described in the white paper. The first book to discuss the commercial use of alpha users among mobile telecoms audiences was 3g marketing by. Alpha users more generally in the context of social marketing intelligence was communities dominate brands by ahonen &