102261 Lecture Notes - Lecture 2: Negative Space, Louise Fili, Jesse Ball

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ceruleanskunk936

30 Jun 2018

School

UWS

Department

University of Western Sydney

Course

102261

Professor

R.Goik

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102261 - Graphic Design: Understanding the Principles

Lecture Notes – Student no. 18860519

Week 2 –

Form and Space

Books of the week.

Elegantissima - The Design and Typography of Louise Fili

Silence once begun - Jesse Ball

Week 1 Recap.

Q. What is a Graphic Designer? A. A Communicator.

Q. What is Graphic Design? A. Content and form. Using imagery, symbols, type,

colour and materials.

To Design Means To:

Add value and meaning

To illuminate

Simplify

Clarify

Modify

Dignify

Dramatize

Persuade

Amuse!

Form –

All graphic design, all image making, regardless of the medium / intent, centres on

manipulating FORM.

Designers make stuff to be viewed and experienced. Designers organise it in such a

way that is helps people understand, not just what they’re seeing but what seeing it

means for them.

FORM.

-Shapes

-Lines

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