200911 Lecture Notes - Lecture 2: Amazon Web Services
7 Apr 2019
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Document Summary
Peter drucker"s seven sources of innovation provides us with a purposeful way to search for opportunities as well as mitigate risks. The first four sources of innovation are symptoms of something that has already occurred, or can easily be implemented with little effort. They offer us evidence that make them reliable indicators that there is a great opportunity to innovate. However, if we were to analyze the unexpected, we may find an opportunity to innovate. Think of the story of how the use of gasoline came about. Oil refiners was dumping this by product of kerosene into the ohio river. This by product would unexpectedly catch fire and blow up. This by product was gasoline and thousands of barrels was being tossed into the river. John d. rockefeller saw this, and instead of seeing as unexpected event, he saw it as an opportunity to leverage its combustion capabilities in the engines of his factories.
