300961 Lecture Notes - Lecture 1: Social Computing, Social Software, The Foundations
Document Summary
Lecture 1: social computing is an area of computer science that is concerned with the intersection of social behavior and computational systems. From birth, humans orient to one another, and as they grow, they develop abilities for interacting with each other. This ranges from expression and gesture to spoken and written language. As a consequence, people are remarkably sensitive to the behavior of those around them and make countless decisions that are shaped by their social context. This information may be provided directly, as when systems show the number of users who have rated a review as helpful or not. Or the information may be provided after being ltered and aggregated, as is done when systems recommend a product based on what else people with similar purchase history have purchased. Social psychology covers topics such as decision making, persuasion, group behavior, personal attraction, and factors that promote health and well-being.
