400732 Lecture Notes - Lecture 5: Health Communication, Health Literacy, Jargon

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26 Oct 2018
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Health communication has become essential in promoting the general public health in myriad situations. One of health communication"s most important applications has been throughout major environmental events (e. g. hurricanes, ooding, tornados) and addressing the affected audience"s questions and needs quickly and ef ciently, keeping the protection of public health and the forefront of their message. Health communication professionals are constantly working to improve this type of risk communication in order to be prepared in the case of an emergency. Another increasingly important application of health communication has been in reaching students in the college community. Professionals in health communication are actively striving for new ways to reach this at-risk audience in order to raise standards of public health in the college setting and to promote a healthier life style amongst students. One problem that health communication seeks to address is the gap that has formed between health literacy and the use of health communication.

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