MKTG1204 Lecture Notes - Lecture 12: Silent Treatment, Social Inequality, Decision-Making
Document Summary
Mktg1204 week 12 - household and social stratification. A: household structure and consumption behaviour (chapter 13) Important in their direct and critical role they perform in the consumption process. Household types: household designates a variety of distinct social groups, family household, two of more related persons, who live and eat in private residential accommodation. 74% of households in australia: non-family household, householders who either live alone or with others to whom they are not related, several other variations - single-parent, extended-family and blended families. The pink market": same-sex couples make up 1% of aussie couples with no children; 1 in 10 families have children living with them in a family unit, same-sex couples earn more on average than heterosexual couples ( female; male compared to hetero: makes them an attractive consumer segment and with growing acceptance, more brands are creating campaigns specifically targeting this group.
