WGST 1F90 Lecture Notes - Lecture 2: Killing Us Softly, Ageism, Underweight
9 Apr 2015
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Young girls learn they must strive to reach the ideal (absolute flawlessness) Dehumanizes women of colour: young girls often have a strong sense of self prior to adolescence, yet this plummets as they hit puberty. The emphasis of physical perfection is most prevalent at puberty. In kilbourne"s view, what is the deeper meaning of our obsession with weight: Girls get the message that they should not take up too much space (be too powerful) Active boys, passive girls: explain the infantilization/hypersexualization of women in advertising: Innocence is seen as sexy and shown through hypersexualization. 10. note key points about the pornification" of society (increasing presence of codes of pornography in our media world). Use of sex to sell thing is prevalent. Sex is more important (meaning, emotional power) and less important (not the only thing. Advertising is heterosexist and that women need men for happiness and there aren"t any in life and love) in our society other options.
