COMM 2000 Lecture 3: The Nature of Qualitative Research
15 Dec 2015
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Document Summary
The nature of qualitative research. Thursday, september 24, 2015. Testing hypothesis and then generalizing that to a population. Quantative - what when where why questions, and usually focus on behaviour qualitative - on the why and create meaning. Inductiverelationship between theory and research - pose general research questions, understand what your looking at then get a general perspective. Interpretivist epistemology - epistemology is just the process - embraces the idea of you don"t want your hypothesis or perspective/ Emphasis on words vs. numbers. Emphasis on shining intense light" on a subject vs generalization to a population. Researcher plays a role in the research. Research methods used in qualitative research. Ethnography / participation observation prolonged immersion in the field. Interpretivist epistemology - epistemology is just the process - embraces the idea of you. Interviewing - there is no answer scale in qualitative interviewing. There are just questions in- depth, semi- or unstructured. Tighter specification of research question(s)
