COMM 320 Lecture Notes - Lecture 4: Adwords, Birchbox, Target Market
5 Dec 2018
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Document Summary
A firm"s business model represents the core aspects of its business. Target market, basis for differentiation, and its key assets. Initial validation of the idea preparation of the business model fleshing out the operational details. General categories of business models: standard business models. Depict existing plans or recipes firms can use to determine how they will create, deliver, and capture value for their stakeholders. *see table 4. 1 for a list and examples: disruptive business models. They do not fit the profile of a standard business model, and are impactful enough that they disrupt or change the way a business is conducted in an industry or an important niche within an industry. A new market disruption address a market that hasn"t been served before. New market disruptive business model because it provided a way for small businesses, in large numbers, to advertise online.
