MGCR 331 Lecture Notes - Lecture 19: Behavioral Targeting, Electronic Data Interchange, Becquerel
5 Dec 2017
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Session (cid:1005)9-(cid:1006)(cid:1004) e-business & on-line models // nov. (cid:1005)(cid:1005) & (cid:1005)(cid:1007) Born of moved to the net: born on the net myspace, google, yahoo, ebay, dell, youtube, facebook, expedia, Wikipedia, etc: moved to the net chapters/indigo, walmart, costco, gap, nike, air canada, toysrus, Partial ec: based on degree of digitization involved (in the nature of product & production & delivery process), firms can be classified as: Bricks-and-mortar e. g. , a traditional grocery store, or car repair shop. Clicks-and-mortar (or hybrid) e. g. , amazon. com; staples. com, future shop. Pure-play (or pure-click, pure digital or virtual) e. g. , amazon. com, buy. com, itunes, B2c (business-to-consumer) = **businesses selling to the general public typically through catalogs utilizing shopping cart software. B2b (business-to-business) = **companies doing business with each other such as manufacturers selling to distributors & wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable** (added by my teacher)
