SOCI 210 Lecture Notes - Lecture 25: Noam Chomsky, Nim Chimpsky, Still Remains
Document Summary
Says that we live in a world where ideologies are embedded in social relations. It is like we wear glasses that make us see things the way that the world wants us to see it. Panel that advertises your dream vacation = marry and reproduce. Framing theory and the concept of framing bias suggests that how something is p(cid:396)ese(cid:374)ted (cid:894)the (cid:862)f(cid:396)a(cid:373)e(cid:863)(cid:895) i(cid:374)flue(cid:374)(cid:272)es the (cid:272)hoi(cid:272)es people (cid:373)ake. Thus, the (cid:449)ay a de(cid:272)isio(cid:374) (cid:449)as p(cid:396)ese(cid:374)ted o(cid:396) (cid:862)f(cid:396)a(cid:373)ed(cid:863) affe(cid:272)ted the (cid:272)hoice people made. The content is important (news story, reportage, etc. ) But what is more important is how the story is framed. When it comes to how people understand a certain story and how the media affe(cid:272)ts peoples" ideas a(cid:271)out the (cid:449)o(cid:396)ld. It is not so much a question of what is portrayed, but more about how it is portrayed. Definition: media framing is referred to as, the process by which an issue is portrayed in the news media.
