CMST 1A03 Lecture Notes - Lecture 9: North American Free Trade Agreement, Capitalism, Institute For Operations Research And The Management Sciences

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Mainstream media companies are increasingly part of concentrated conglomerates (emphasis on revenue generation) Communications workers face more competitive and precarious labour market as media companies rely increasingly on flexible contract work. Audiences become even more active in era of digital media (allowing consumers to become producers. 2 aspects of economic markets: goods/services offered, boundaries within which this offer takes place. Media markets serve 2 markets at same time (audience and advertising market) Western democracies value freedom of the individual and freedom of market: even free markets controlled to some degree by government. Free markets are not embraced worldwide, advancements in technology are increasing trade and communication across boarders, and globalization is changing attitudes towards communities and nations. Increasingly difficult for governments to control cultural production in globalizing world: private corporate ownership. Free markets self-regulate through rates of supply and demand. In contemporary economies, corporate monopolies dominate the market and squeeze out smaller players.

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