CMST 1A03 Lecture Notes - Lecture 7: Marshall Mcluhan, Technological Convergence, Media Consumption

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Media is the main means of mass communication (broadcasting, publishing, and the internet), regarded collectively. It helps us to understand the world, shape our perspective and experiences, contribute to making choices and decisions, gives us boundaries, and carries us across space and time. Political role - media offers places for debate and discussion while also providing information on issues and events. Has a close relationship with democracy and freedom of speech. Economic role - media directly promotes consumerism and capitalism through advertizing and the promotion of consumer culture. Communication technology (ict) has spurred economic development in countries. (this means that we can produce our own content, by self branding and promoting ourselves). Individual role - we construct our identities through social interactions, and media allows us to explore the world and our relationships to it. 88. 5% of canadians use the internet, and canadian media consumption is growing at a rate of 5. 9% per year.