CMST 1A03 Lecture Notes - Lecture 4: Main Source, Post-Structuralism, Semiotics

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Shared eld of social institutions, knowledge and culture. The social setting in which we live and the eld in which the media operates. Each media producer and consumer draws upon this eld in a different way. Provides a common eld of reference for people to infer and interpret from. Economic commercial considerations, competitiveness of american products. The values of those who create media. Institutional and cultural ideas of how media works or should operate. Each medium will have an efefct on the form and structure of the idea being. A common set of referents allows many people to understand a common idea. The process of communication is given form by social factors. Agency and structure: a key concern in the study of communication. Example: our economic system constrains those who are unable to access money. Explores the different ways that texts can be analyzed and understood.