CMST 1A03 Lecture Notes - Lecture 5: Narrowcasting, Fox Sports Go, Super Bowl Commercials
23 Apr 2017
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Document Summary
Media seek audiences to inform, enlighten, entertain and sell to advertisers or pay a fee for the receipt of the content. Scholars and social scientists seek to understand the nature of interaction between the media and their audiences. Members of the industry want to know demographic characteristics so they can pinpoint the characteristics of the audience or product they are selling to advertisers. Fox sports drew an audience of 111. 3 million for the game (down from 111. 9 in 2016) Additional 2. 4 million on fox sports go and fox deportes. 72 audience share which meant that nearly three-fourths of all american households tuned into the game. Half time show with lady gaga generated a higher rating than the game. Super bowl media rights are awarded on a rotating basis. Average 9 year package about 1 billion per year gives each network 3 super bowls. The overtime period racked in 20 million more dollars of advertising revenue for fox.
