CMST 1A03 Lecture Notes - Lecture 3: Mass Media, New Media, P16

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Faiza Hirji

Document Summary

There are some world events we live through, and there are others that we learn about through different forms of media. These can include news outlets but also books, documentaries, word of mouth, etc. Sometimes this kind of communication can become particularly charged, depending on the event. Communication: the act of making something common between two or more people, from gasher, skinner and lormier. According to social model, communication is dependent on larger social context. Sense of mass based on assumption about audiences. The transmission ad transformation of information on a large scale: p15. Production and dissemination of mass information and entertainment p 15. Decentralized production and wide accessibility of information and entertainment. Interactive exchange of information to a number of recipients. Mass media are vehicles through which mass communication takes place" p16. Can involve a number of different types of media simultaneously.