CMST 1A03 Lecture Notes - Lecture 13: Chartered Institute Of Public Relations, Fear Appeal, Peer Pressure
26 Apr 2015
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Document Summary
Communication in the best interest of the audience that does not depend on false or misleading information to change and audience"s attitude or behavior. Attitudes, beliefs and values unfavourable way often based on cultural training. Persuasive techniques: foot-in-the-door, when you come in with a value proposition because you want the person to listen to you, ex. You should buy my book, or vote for me etc. : make people scared, then offer them your service or product that seems like a fix or solution to the feared scenario. Gym: hand out free samples at places where fit people would concentrate, sponsor local fitness and charity events to get your name out there, reach social media influencers, what does success look like, brand awareness, sales and profit. Canadian city (has no cultural credibility), joked about his worth: michael mccain"s message felt too produced and not sincere, too controlled, on his own "turf"
