CMST 1A03 Lecture Notes - Lecture 10: Bell Canada, Commodification, Netflix
22 Mar 2016
School
Department
Course
Professor
Document Summary
The act of putting ideas into words, visuals, audio or any other medium of communication: how someone reinventing an idea or concept, how it"s being communicated specifically o. Simplifies and interprets the objects or event being described. Taking a selfie, it"s overly-simplified and not you: receiver must decode or interpret the communication to understand the idea. Receiver may see it very differently than the sender. Noe we will be using the word text to refer to any medium. Semiotics: the study of signs ferdinand de sausurre, 1916. o. Study how signs become meaningful, how we a circle a meaning through abstract. Sign: anything with meaning (e. g. word, image, sound) Signified: the idea/concept o o o o: coffee cup example: Sign: cup of coffee, signifier: the cup, signified: that there is coffee in the coffee cup. Picture of 2 babies, one white with a blue hat the other asian with pink jumper.
