CMST 1A03 Lecture Notes - Lecture 5: Folklore

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One-week extension for only one assignment without penalty (if not submited that week too late) Deadline for submiing the assignment to be published is before second assignment is due. The dimensions of mass media: carried out by persons occupying certain roles: organizaional dimensions of the media. People employed by media organizaions, industry organizaions, lobby groups, media unions, and professional organizaions, wire services, the adverising industry, media relaions, government regulators, research insitutes: conveying informaion, entertainment, images, and words. Changing nature of the audience from passive to acive. The medium is the message. marshall mcluhan. The body of insituions and relaionships within which people live. The condiions in which such relaionships are formed: insituions, organizaions we share connect/bind us. The process of intellectual, spiritual, and aestheic development (root lain word: to tend, grow) A paricular way of life (knowledge, beliefs, law, customs) Media allows us to share in and understand society and culture.

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