CMST 2C03 Lecture Notes - Lecture 1: Tom Mulcair, Hypodermic Needle, Fredric Wertham
21 Dec 2015
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The in uence of mass media on society: a media stimulus has a direct casual relation to audience reactions, agree or disagree, subsequent theories fall under behaviourism and media effects. Propaganda: no backtalk from her telling us to do our homework, powerful even in today"s society. Wertham - seduction of the innocent: 5 psychological problems relating to media effects. Cantril - invasion of mars: people kept leaving nyc as far as they could. Cultivation theory faster: the more times you make a connection to one of the things, you relate to and get scared. 2 step ow: one of the only theories where people in uence the ow. Retweeting on twitter, even if people don"t follow certain people on twitter, if you retweet it, your followers think it"s important and read it because you thought it was important - you are the opinion leader. Reading the election debate from a conservative paper will up talk stephen harper over everyone else.
