CMST 3CY3 Lecture Notes - Lecture 3: Froot Loops, Pop-Tarts, Junk Food
28 Sep 2017
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Document Summary
Images about children"s food marketing which includes cartoons like spongebob on it. They use characters that kids are familiar with. These images are larger than the brand name or even what the product is. 80% food purchase decisions made at grocery, often on impulse. You are standing there, looking around and target at sth you might want to buy. 354 products (she is looking at about 354 products) Regular foods (fruits, vegetables, dairy, snake bars etc) and junk food. Kid food strategies = fun foods: fun cartoon, tie-ins with kid"s media/culture, strange shapes/unusual colours, puzzles/games (puzzles and game are trying to attract kid"s attention) Appeals to fun and value systems (how do you know it is fun?) Try to buy many boxes in order to get the card they like. Games for grown up too not only kids. Food as fun > collapses all foods. Preschoolers eat 50% more veggies when they have fun names.
