CMST 3II3 Lecture Notes - Lecture 14: Patreon, Indiegogo, Candy Crush Saga
4 Dec 2017
School
Department
Course
Professor
Document Summary
Lecture 13b: piracy and the future of intellectual property continued (30/03/2017) Same as the last lecture, this lecture covers materials from dr. murhpy"s own research: will not be tested on the lecture material for this week but will be tested on the readings. Key concepts: infringement continued, piracy, the future of ip. Lets plays being monetized online by youtubers like pewdie pie: argument that it infringes on one"s performance rights. 4 factors used to determine fair use: the purpose and character of the use (commercial/non commercial use) Pewdie pie would argue that he provides value for a game. Pewdie pie vs. the ftc: warner interactive releasing shadows of mordor. They came up with marketing strategy, paid lets players (pewdiepie) to play the game prior to release. Pewdiepie didn"t disclose the fact that it was a paid promotion on his youtube channel: major ethical issue, you need to let your audience know.
