COMMERCE 3MB3 Lecture Notes - Lecture 6: High Tech, Baltimore Club, Jonathan Haidt
5 Apr 2017
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Document Summary
Motivation is the reason (or reasons) that makes us behave in a certain way. It occurs when we try to satisfy a need. More motivated to things that would happen immediately then things that take a long time. More motivated to do things that are easier. Biological needs produce an unpleasant tension or state of arousal (e. g. , you"re hungry) Our behavior is driven by the attempt to reduce this tension (e. g. , leave the class early to buy a sandwich) We aim to be in homeostasis - i. e. , a balanced state, (e. g. , neither hungry, nor over-satiated) We have bio needs and if they aren"t satisfied then it gets our attention and we"re motivated to keep a balance. Focuses on cognitive rather than only biological factors. Aims to explain choice, rather than behavior in general - e. g. , why choose a sandwich over salad?".
