HLTHAGE 1AA3 Lecture Notes - Lecture 19: Antimigraine, Eli Lilly And Company, Chloramphenicol
16 Nov 2016
School
Department
Course
Professor
Document Summary
Big pharma always keeps science r&d separate from marketing: big pharma focusses on commodification. Always working on ways to maximize their profit (far from any solidarity approach) Pharma policy unit = top floor of corporate affairs (executives) + legal depart. strategic planners worked on ever increasing profits. Doctors evaluated commercial aspects of r&d and regulatory reporting requirements. Sales and marketing moved the products: they want patients. They don"t want a silver bullet to fix a disease and halt sales. If a drug cures the incurable but does not sell = great science but lousy business. If a drug sells but does not cure much of anything = still good business. Always looking for the next blockbuster drug: they want a drug to be a big hit and sell fast and make them the most money. Good people can wind up doing bad things.
