KINESIOL 3H03 Lecture Notes - Lecture 4: Herd Mentality, Petro-Canada, Aeroplan
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Can be rewarded with cash, gift cards, loyalty points. Changing type and size of reward makes a difference. Paying people to be healthy guest lecture (cid:498))ncentivising behaviour change(cid:499) Financial health incentives giving people rewards contingent on behaviours or. Health care costs in canada are going up rate of 3-5% a year (unsustainable) Eventually won"t be able to afford anything else (cid:498)(ealth accord(cid:499) distribution of health funds: funding agreement will. Health care system is not performing at level that it should be determine how much each province will get of developing costly chronic conditions: can change probability of reward. A nudge is any aspect of the choice architecture that alters people"s behaviours in a predictable way: not a small intervention. Signing up for a gym memberships and never end devalue costs and benefits of future like losing things that they own?) Limitations to theory i. e. stimulus response theory (positive reinforcement, extinction)