MMEDIA 1A03 Lecture Notes - Lecture 10: Negative Space, Typography, Serif
10 Apr 2016
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Muli media lecture __ march 1, 2016. Similarity: elements share size, color, shape, texture, and posiion are alike. Includes 4 unity concepts, plus igure/ground, closure and coninuaion. Gestalt theory: describes how brain interprets shape, form and light. Gestalt = german wcion6ord for form and shape: cumulaive percepion. Symmetry elements mirror from side to side along a common axis. Symmetry can be top to botom, let to right, or both. Asymmetry elements are placed originally, relying on the interacion of form and negaive space to yield tension and balance. Colors difer and play tricks on our minds. The art and technique of arranging type in order to make language visable. Font character set of a single size and style of a typeface. Note: font is oten used to mean the same thing as typeface, even though technically a typeface is made up of several sizes. Font family character set of all sizes of a paricular typeface (but not all styles)
