MMEDIA 1A03 Lecture Notes - Lecture 4: Annie Hall, Marshall Mcluhan, Richard Serra
10 Apr 2016
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Document Summary
Digital technologies are part of the fabric of everyday life and are integral to our experience of the world. These technologies don"t simply assist us in our daily life they shape our daily life: our work, our play, our relaionships, our values, and our physical bodies. The medium is the message marshall mcluhan (refer to communicaions lecture marshall. Studied communicaion technology and how they relate to the industrial age and the digital age. Media are extension of human sensory and abiliies. Development of irst major technologies: radio, television. All about individualism, creaing yourself on social media. When we have a new technological advance we have to adapt ourselves to adjust accordingly. Always ater new technology we need to regain our balance. Describe cycle where he develops technologies to replace/help us with the things that make us uncomfortable/distended etc: ex. Making machines to replace factory assembly hire workers.
