PSYCH 1X03 Lecture Notes - Lecture 7: Exemplar Theory, Jargon, Prototype Theory

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Attention: helps you finite mental resources on key parts of the active scene. Memory: help you recall specific thoughts and behaviours that are appropriate to your current needs. 1. classification groups dissimilar objects into one category- ex, green, red and yellow apples are all categorized as apples. 2. understanding identifies the intentions of a situation- ex, if you see two people fighting, they probably not want your opinion. 3. prediction uses past experiences to let us know what to expect: communication uses specific words to describe ideas effectively- ex medical jargon. Illusion of the expert- the feeling that a task must be simple for everyone because it is simple for oneself. Lee brooks- simple, rather than complex categories, leave us susceptible to the illusion of the expert. We each have a prototype that quickly comes to mind when we think of a category. The average representation of all personal experiences. Categorize new objects by comparing them to your prototype.

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