PSYCH 1X03 Lecture Notes - Lecture 7: Donald Broadbent, Stroop Effect, Empirical Measure
20 Mar 2018
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No single definition for attention: ou(cid:396) (cid:272)o(cid:374)s(cid:272)ious a(cid:271)ilit(cid:455) to atte(cid:374)d to so(cid:373)ethi(cid:374)g that is (cid:396)elati(cid:448)e to our goals, willia(cid:373) ja(cid:373)es, attention implies withdrawal from some things in order to deal effectively with others. The radio creates a background noise that needs to be minimized. Automatic process: involuntary attention, something that automatically grasps your attention, fast, efficient manner and grab attention, some ques are more noticeable and lead to stronger and quicker association when paired with events. Salient information is anything that naturally pops out at us: autonomic processes influenced by learning. For example, we learn to drive a car almost autonomously and regulate various different functions (clutch, accelerator, brake) without specifically attending to them: co(cid:374)t(cid:396)olled p(cid:396)o(cid:272)ess, conscious attention, we may decide whether to pay attention to or ignore. Usually slow due to more cognitive effort required. Spatial cueing paradigm: th(cid:396)ee s(cid:395)ua(cid:396)es p(cid:396)ese(cid:374)t o(cid:374) the s(cid:272)(cid:396)ee(cid:374), o(cid:374)e of these s(cid:395)ua(cid:396)es is highlighted.
