PSYCH 1X03 Lecture Notes - Lecture 9: Processing Fluency, Long-Term Memory, Toyota Electronic Modulated Suspension

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Memory: the cognitive mechanism that allows you to encode, store and retrieve information. Memory can be described as multiple metaphors: a video camera which accurately preserves images and audio to be played back at a later time. Or to think of memory as a filling cabinet, we create memory files that are stored in an organized folder system which can be later accessed to remember something. Computer metaphor: think of memory as a computer, where specialized components are responsible for handling different memories at different times. Frederic bartlett: all the metaphors above are misleading. They each assume that memory can store experiences in their original, undistorted form. Each also assumes that memory retrieval is as simple as accessing a previously stored item that has been kept in a specific place. Memory: stored data is identical to inputted information, retrieved data is identical to inputted information, stored memory includes personal details and interpretations, retrieved memory may be altered or lost.

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