PSYCH 2H03 Lecture Notes - Lecture 10: Processing Fluency

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6 Feb 2017
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Acquisition, storage, and retrieval are not easily separable. New learning is grounded in previously learned (stored) knowledge. Effective learning depends on how the information will later be retrieved. Interference: information already learned interferes with what you are trying to learn. Occurs when information in similar format gets in the way of information trying to recall. Proactive interference: old information prevents recall of new information because of similarity: old stuff makes learning new stuff harder. Retroactive interference: new learning interferes with old stuff: learning new stuff makes remembering old stuff harder. Acquisition and retrieval are interdependent and interactive. Three principles of mnemonics: provide a structure, create a durable record (e. g. visual images, guide retrieval by providing effective cues. Build up associative strength by frequency of occurrence or distinctiveness of relation. E. g. cat is strongly associated with meow, but more weakly associated with milk. Spreading activation: knowledge represented across neural networks.

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