PSYCH 3CD3 Lecture Notes - Lecture 8: Attentional Bias, Motivated Reasoning, Long-Term Memory
6 Feb 2017
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Document Summary
Suppress knowledge of stereotype use through dissonance reduction. Maintain stereotype content through attention- and memory-related biases. Maintain stereotype content through re-categorization of anomalies. How is use of stereotypes kept out of conscious awareness. Example: possible cognitions: i am a good, fair, rational person, i have stereotypes about others that guide my social judgments, dissonance is created because good people do not make social judgments. In order to fix this dissonance, one cognition must be changed decide that you don"t use stereotypes. Stereotype disconfirming information can be kept out of conscious awareness. Keep from deeply processing, encoding, or retrieving disconfirming information. The stereotype seems more right because there is no information that goes against it. Maintain stereotype content by ignoring stereotype-inconsistent information. Attentional bias: don"t attend to disconfirming information, attend to things that fit our stereotypes. Encoding bias: if by accident we pay attention to disconfirming information, fail to properly process it, and fail to encode it into long term memory.
