PSYCH 3CD3 Lecture Notes - Lecture 10: Social Identity Theory, Henri Tajfel
30 Apr 2015
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Document Summary
Our identity is made up of two components. Social identity - how the group we belong to are doing compared to other groups. both contribute to our self esteem. Our self esteem is based on our identity i. e. on how well we and our groups are doing: we prefer to have a positive se, therefore, we prefer to feel good about our ingroups. Therefore, we engage in social comparisons that we hope to win against other groups. When we win, we gain positive distinctiveness & feel good about ourselves and our in-groups. Feeling good about our groups = feeling good about ourselves. Saw that merely being told the group you belong to is less good than another group = low self esteem. Cialdini et al (1976) on sports team identification and disidentification. Want to wear the sports clothing when the team does well, and less when the team has lost.
