PSYCH 3VV3 Lecture Notes - Lecture 11: Implicit-Association Test
Document Summary
Degraded stimulus presentation: ex. subliminal priming. Present or absent: at what soa do participants reach a point where they subjectively claim not to see the prime. Exclusion complete the stem with a word other than the masked word . Fluency heuristic: ease of processing, familiarity, fame, value (stock prices, category membership, memorability, duration. Research article #1 stereotypes affect women"s careers in science. Randomly assigned participants to either employer role or job candidate role. Men and women have different innate aptitudes at the high end of science-based fields. Men and women have different career-related preferences. Correctly summing 4 two-digit numbers as many as they could. At the end tell you the correct amount of responses. Randomly selected job candidates: some same gender some different. Had to: choose one to be their employee, estimate the number of sums each would get correct on the second task. Employers got more money if they chose the candidate who performed better on the second task.
