SOCIOL 2L03 Lecture : 12.docx
5 Feb 2014
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The high costs associated with producing media products (high costs) Organizations spend a lot of money to have a movie made, music cd produced, etc. , and there is no guarantee whether they will get their money back: 2. The quality of a media product does not necessarily have anything to do with how successful it is. Strategies for success audience: corporate executives try to adopt various strategies which they hope will increase the odd of success, 1. Probably the most common strategy used by corporate executives. This idea of imitating hits influences a lot of their decisions. If there is a particularly successful music sound, they"ll come up with a number of other bands with that sound, if a movie has been successful they"ll make a sequel, etc. This imitation does not necessarily lead to economic success many imitations that were thought to be popular have failed miserably: ex.
