SOCIOL 2Z03 Lecture Notes - Lecture 4: Jargon, Tony Gilham Racing
3 Nov 2017
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Initial question--> more specific question to encourage response--> follow up questions for clarification: disadvantages, time-consuming to record answers, coding. Software programs geared toward qualitative questions (a lot more people prefer hand coding) If questions aren"t clear then fixed responses hinder the results: easier and quicker for the respondent to complete. Importance of pre-testing and use of other category option: pre tests reveal mistakes or weaknesses that the researcher can fix before the survey is released. Factual questions about others **very subjective answers: can be problematic due to limited knowledge, biases, etc, questions about perceptions of other are acceptable. Logically group related questions together: for example- personal questions as a block, questions about others as a block, opinion questions as a block. In question groups/block, start with general and then move to specific: general questions link to all the specifics, ex.
