SOCPSY 1Z03 Lecture Notes - Lecture 1: Social Identity Theory, Scientific Method, Decision-Making

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Behaviour (action), affect (emotion), and cognition (thoughts) How we act, how we feel, how we think. The way we think can be based on how we feel. What people do and why they do it. Employs the scientific method and formal research methodologies. In the same group, it can be identified: how separate groups impact each other. Maintain dominance between groups: social cues, through the process of socialization, you adjust your behaviour of what to expect. Identify the condition of a specific social behaviour. Establish a common ground to examine social phenomenon. Allow us to look objectively and see situations and events without judgements. Provide a frame of reference (ibid: 8) 2 schools of thoughts that exist: core areas of concern (cognition, motivation to act and intent. Cognitive perspectives: look at someone"s mentality. Evolutionary perspectives: genetic makeup and social behaviour, darwen. Perception: how we interpret and process. Memory: cognitive decline, dementia, health is related to social psychology.

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