SOCPSY 3ZZ3 Lecture Notes - Lecture 5: Carol Hall, Inbetweening, Yer
27 Mar 2019
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Document Summary
Popular culture, commodification and consumerism: media portrayals of children and childhood in literature, television, film, and in magazines. Are children influenced by consumerism? (short answer, yes) Direct marketing practice, aimed at children, lessen or detach the impact/influence of the family (clancy,2011) Schor notes that children are brand aware by age three with the capacity to remember close to 400 brand names. In fact, the word/ category/phase tween us strongly situated within a consumerist environment maked up by marketing: carol hall first used the term tween in a marketing journal article . According to schor, american children directly influenced billion of adult purchasing in 2004 and evoked" another billion that influence spending is growing 20% percent per. Global estimates for tween influence topped trillion in. 2002: as you can imagine that number is a lot higher now. By using clothing, technology/electronics, and other consumerist-based items, marketers present varying definitions of what it means to be a child.
